I’m a creative director of shopping platforms, product content and interactive experiences with a background in graphic design and website building.

I’ve got over 25 years of digital experience at agencies.

During that time I’ve done all kinds of design, art direction, concepting, coaching, presenting. And a fair amount of copywriting. There’s been some memorable work, some awards, a whole bunch of sound and fury, a ton of learning and sure enough some laughs.

Much of this effort in my days of the early internet was out to simply make noise in a messy market and attempt to steal attention. Since then, the inspriational assignments have always been about showing people what is real and helping them validate, or find out what it is they want. I’m drawn to the immense challenge of making all of that really easy for people, while also making it look really good.

I see it’s a path that has become much more important with the internet decentralizing. The journey from curiosity to discovery and subsequently to trust, is shortening. With the trust component strengthening.

It’s the incredible, ongoing breakthrough of AI.

My work is already forever changed. Yes, the AI tooling on the creator's side makes us more efficient than ever. But the real shift is due to the phenomenal new power and control now at the fingertips of individuals we market to. So much is up for grabs again. It can't be overstated. Much like the emergence of the internet itself, except this time more consequential, more transformative and with far more acceleration.

Intelligence is increasingly everywhere, but everyone still has a story to tell. That story is quality. Beginning with the consumer products themselves. Then in the content representing that quality. These remain hard work. But the stories are essential because people need to know what’s real and what’s good. And they’ll know it to be quality produced by real work.

My most recent agency work was with Hyundai at Innocean USA in early 2025.

Prior to that

SapientNitro Los Angeles
Genex Los Angeles
Saatchi&Saatchi Los Angeles
marchFirst Detroit
J Walter Thompson Detroit

Services

creative direction
art direction
content strategy
experience design
concept development
copywriting
responsive web design
interface design
front-end prototyping