I’m a creative director of shopping platforms, product content and interactive experiences with a background in graphic design and website building.

I’ve got over 25 years of digital experience at agencies.

During that time I’ve done all kinds of design, art direction, concepting, coaching, presenting. And a fair amount of copywriting. There’s been some memorable work, some awards, a whole bunch of sound and fury, a ton of learning and sure enough some laughs. Much of this effort in my days of the early internet was out to simply make noise in a messy market and attempt to steal attention. Since then, the inspriational assignments have always been about showing people what is real and helping them validate, or find out what it is they want. I’m drawn to the immense challenge of making all that really easy for people, while also making it look really good.

It’s a path that has become much more important with the internet decentralizing. The turn we’re taking is away from expediency and towards meaning. Not just related to the marketing, but in all of business. And beyond business. We’re going away from trying to quickly convince someone of something. The far more worthwhile task is revealing something for all that it is, how it was made, then letting people make a decision for themselves. Folks don't always have the time for this, but eventually they'll need to know so I've found your content & utility needs to be ready to impress.

This is ultimately a return to quality. Beginning with the consumer products themselves. Then in the marketing where design and content have a role to play in representing that quality. This is the hard work. The easy answers and fundamentals will be handled by AI. But people will need to know what’s real, what’s good and what to trust. And they’ll know it to be quality produced by real work.

My most recent agency work was with Hyundai at Innocean USA in early 2025.

Prior to that

SapientNitro Los Angeles
Genex Los Angeles
Saatchi&Saatchi Los Angeles
marchFirst Detroit
J Walter Thompson Detroit

Services

responsive web design
art direction
front-end prototyping
content strategy
interface design
experience design
concept development
copywriting