Scott Muckenthaler
Product Live Streaming Shows
Developing hosted shows that bring the product to you live and on-demand.
Quick take
Shows where a host looks and talks to camera make for authentic product tours. I helped establish and grow them into evergreen content across the product range.
brand
Hyundai
date
2019 - 2022
challenge
People want a face and a voice to sell the car to them, or at least show it to them. Just not a dealer. And not in person.
role
Creative Director for the streaming show and all recorded episodes.
One platform. Two ways to watch.
The streaming show, Hyundai Showroom Live
The recorded shows, Hyundai Showroom Walkaround
Hyundai Showroom Live streams are hosted by a team of product specialists.
Hyundai Showroom Live is on the homepage and the respective vehicle landing page, three days a week.
The streaming series
Showroom Live
Our live Q&A shows that allow people shopping the website to watch live presentations of the vehicles. Your product questions can be answered in real time – or you could sit back and watch. We set these up to stream three times a week for 3 hours each day.
Showroom Live / streaming show
Watch the overview
coming soon
The recorded show series
Showroom Walkaround
After we go the live streaming show up on its feet with some success. We moved to get some recorded vehicle presentatios up on the site for shoppers. It's the same sets and the same hosts as the live show to build equity in our "Showroom" theme and to also realize production efficiencies. The benfit is a really useful, guided product tour by hosts that are knowledgeable and easy to follow.
Showroom Walkaround / one take
Watch
Santa Cruz
Showroom Walkaround / one take
Watch Sonata N Line
Showroom Walkaround / one take
Watch Ioniq 5
Showroom Walkaround / one take
Watch Nexo
Fuel Cell
Showroom Walkaround / one take
Watch
Palisade
Showroom Walkaround / one take
Watch
Veloster N
Showroom Walkaround / one take
Watch Tucson
Plug-in
Showroom Walkaround / one take
Watch
Santa Fe
Content worth featuring.
For car shoppers, these videos are pure signal. So we feature them at the start of each vehicle landing page across the site. The program has since expanded to do head-to-head comparison videos against competitive models which are even more useful to people on the site.
This is the caption for the content above.
The live show on the homepage.
People just coming into the site through the homepage will notice the show playing live in the lower corner. Once expended, it takes over the page, playing back in portrait view since it's shot on smartphone.
And on product pages.
For any model that's on the live show, we put the streaming player onto that model's landing page. You can expand the player for a full screen view – or watch the minmimized player while you scroll and browse.
